The Non-For-Profit company hopes that through cinemagraphs that their website will bring in hundreds of thousands of viewers. Recently, the Nature Conservancy created a website focused on educating and engaging people on the worlds most vital resource: water.
Cinemagraph ideas code#
With our Flixel embed code, displaying cinemagraphs on websites is simple and effective. Our embed code works just like a YouTube embed, but, it enables HD auto-loop and auto-play functions while making your cinemagraphs look fantastic on any device and in any browser.
Spice up a website with some eye catching content. As part of a larger marketing strategy, this iconic cinemagraph brought in millions of likes on Facebook, great press, and a piece of stunning content that continues to be shared across all 5 digital marketing platforms. It was the 60th anniversary of the “white dress” scene from the film, The Seven Year Itch. On September 15th, 2014, millions of New Yorkers witnessed Marilyn light up the city sky as a living photo of the starlet and her billowing white dress was projected on the sides of various landmark buildings in Times Square, Union Square, Columbus Circle, and around Grand Central Station. Case Study: Marilyn Monroe for Sexy Hair, Flixel & The Marilyn Monroe Estate Throw a cinemagraph onto a digital display or projection, and then watch what happens. We are so used to being bombarded by ads that we have trained our minds to simply block it out. Some will be playing videos, others still photos, and people will walk by without a second glance. Walk around the streets of Toronto, NYC, the airport, or a mall and you’re bound to come across digital displays. The virality and success of these campaigns show just how powerful living photos can be. For both season 2 and 3 of HOC, Netflix used cinemagraphs in their email marketing campaigns. Having won 4 Emmy awards and 2 Golden Globes, it’s clear that House of Cards is doing something right.
Cinemagraph ideas series#
House of Cards is currently Netflix’s largest original series with 39 episodes in total, and arguably its most successful. Case Study: House of Cardsīig brands are using cinemagraphs in their marketing strategies. Subtlety is the key to success here, and it comes in the form of cinemagraphs. As recipients of many email newsletters, this can often be too much. A popular trend is to add in small looping animated GIFs to catch the readers attention. Every email marketer looks for ways to improve campaigns and drive deeper engagement through the use of design, images, and copy. Fans of the show loved A&E’s creativity and the network was thrilled with the results.Įmail continues to play a key role in marketing strategies. The network posted the cinemagraphs to Facebook, Twitter, Instagram and Tumblr and saw thousands of shares and comments.
Cinemagraph ideas pro#
Their mission: to create stunning cinemagraphs based off of the infamous Psycho images. The creative direction and execution of this shoot came from pro photographer Dylan Coulter and Mark Homza of Flixel. For the series 3 premiere, A&E decided to do something big. Inspired by the Hitchcock genre-defining film Psycho, Bates Motel is a runaway hit thriller on A&E. With the popularity of networks such as Facebook, Twitter, Instagram, Google+ and Tumblr, it’s important to hit each channel with accuracy and effectiveness. Social media plays a huge role in digital marketing.
Cinemagraph ideas how to#
When thinking about how to market a brand, it’s important to think about the different methods and outlets to best showcase the company, product or service. Cinemagraphs – still photographs incorporating looping video elements – are a recent example of such a tactic.” Using cinemagraphs as part of digital marketing campaigns will not only set your company apart, it will also delight your clients.
Hello, cinemagraphs! What better content than highly engaging living photos? As the Wall Street Street Journal recently wrote, “In an attempt to cut through the noise, marketers are increasingly experimenting with new visual tricks and gimmicks designed to make consumers stop and take notice, if only for a second or two. So, you’re pitching a new campaign to your client and you need some fresh ideas.
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